New York, NY 10018
Full-Time - Director of Sales

Job Details
Employment type: Full-Time
Job Category: Sales
Location: New York NY, 10018
Req ID: 2024-257757
Responsibilities

 

The Sales Director is responsible for achieving and exceeding the community’s monthly and quarterly revenue/sales targets through effective promotion, developing and leading the community’s internal and external marketing efforts, and building the community’s strategic relationships with various referral sources to produce highly qualified inquiries. This is a sales position involving time away from the community in which the Sales Director must routinely exercise their discretion and independent judgment to promote the leasing and marketing success of the community.

 

  • Spend time outside of the community generating inquiries to meet and exceed monthly and quarterly revenue targets.
  • Generate inquiries and move-ins by developing and maintaining relationships with and independently developing strategies to promote the community to targeted referral sources, including but not limited to health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, appropriate special interest groups, local civic groups/leaders and other community contacts.
  • Proactively lead in the development and execution of networking strategies to promote the community with local professionals that will drive inquiry generation and establish key relationships.
  • Lead collaboration sessions with the General Manager to forecast community move-ins accurately and meet move-in goals.
  • Develop and spearhead training sessions and continuous in-servicing for all community staff that may field an inquiry call or conduct a walk-in or scheduled tour.
  • Promote objectives and measures in order to ensure that community staff consistently follows training and responds to inquiries properly, timely and with appropriate follow-up and demonstrated sense of urgency regarding occupancy rates.
  • Lead collaboration sessions with the General Manager to create both an overall marketing plan as well as detailed and personalized experiences for each new inquiry.
  • Develop initiatives and ideas that will lead to an in-depth focus on better being able to discover and then understand the Coterie customer.
  • Independently develop strategies to promote the General Manager or the Care Coordination Director as local experts on aging through facilitating introductions, joint sales calls, and strategic sales & marketing events.
  • Develop and maintain strong relationships with national and local referral agencies.
  • Develop strategies to quickly engage new inquiries on the phone and in person with the objective of helping guide them towards a sale and vary from those policies and practices as needed.
  • Follow-up with in-home visits to potential residents or at locations of influencer(s).
  • Build meaningful relationships with inquiries independently developed by the CSD.
  • Build meaningful relationships with potential residents through discretion the CSD will exercise through discovery, empathetic listening, and open-ended questions in order to establish a customized move-in journey for each individual.
  • Effectively utilize the community’s Customer Relationship Management database by collecting and entering information about new inquiries and independently exercising judgment in creating prompt, creative, and personal next steps after each interaction.
  • Curate extraordinary customer experiences through home visits, hospital/rehab visits, highly personalized tours, and personal follow ups.
  • Lead collaborative sessions with the General Manager to develop and implement a rolling 90-day Sales and Marketing Plan.
  • Manage and monitor community marketing budget by using discretion and independent judgment to best operate within established budgetary guidelines.
  • Develop strategies to help the General Manager recognize first impressions and rent-ready apartment challenges/opportunities.
  • Ensure smooth hand-off of committed customers, and their personalized move in plan, to General Manager, Care Coordination Director, and Community Business Director for care assessment and lease due diligence.
  • Monitor and analyze the market and the competition of other senior living communities outside of Atria.
  • Create, market and implement engaging events for inquiries and local influencers, both inside and outside of the Community.
  • Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options.
Qualifications
  • Seven (7) or more years of successfully managing sales in luxury hospitality, real estate, retail, or senior living.
  • Bachelor’s degree from a four-year college or university preferred.
  • Must possess strong customer service skills, basic financial knowledge of revenue and profitability, strong computer and electronic file management skills, exceptional customer service skills and strong organizational skills.
  • Must have the ability to maintain confidentiality
  • Must be organized, detail-oriented, and able to multi-task.
  • As dictated by business needs, must be able to work flexible hours, including evenings, weekends, and holidays. 
  • Bilingual/multilingual language skills a plus.

Born out of a partnership between Atria Senior Living and Related Companies, Coterie is a new luxury brand that re-imagines what senior living can be.

From stunning architecture and thoughtful design to state-of-the-art fitness facilities and curated culinary offerings, every aspect of life at Coterie is meant to support the individual – and community – in reaching new heights. We elevate wellness and strive to anticipate every need to offer a life more inspired.

 

Coterie is an equal opportunity employer committed to providing equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, age, national origin, disability, genetic information, veteran status, or any other classification protected by applicable law.  Atria will not tolerate harassment or discrimination based on any of these protected classifications.

 

Schedule:  Tuesday – Saturday

 

The wage range for this position is starting $85,000/yr – $100,000/yr, dependent on prior work history and experience.

Hiring Step 1
It’s Easy to Apply Online
Select the “Apply Now” button on the job that interests you. Plan on taking 5-10 minutes to complete the application and select “Submit” when done – you’ll receive a confirmation email shortly thereafter. Keep your login and password handy as you’ll need it throughout the hiring process.
Hiring Step 2
Application Review
Every application is given due consideration. If your experience and skills are aligned with the job requirements, we’ll contact you to schedule an interview.
Hiring Step 3
Interviews & Assessments
Your interview will be conducted by phone or in person with an Atria recruiter or hiring manager. This process may include additional interviews, reference checks and skill assessments.
Hiring Step 4
Offer Letter
If you are chosen for the position, an offer will be made by phone and email. The email will include a letter which you’ll sign electronically, return to us and can download for your records.
Hiring Step 5
Post-Offer Hiring Process
You’ll receive all needed forms, instructions and our contact information if you have any follow-up questions. This process may include a background check and/or a drug screen.
Hiring Step 6
Check-ins from your future team
As turnaround times vary for screening results, we’ll provide any needed updates and let you know what to expect for your first day on the job.
Hiring Step 7
First day and onboarding
Congratulations – we’re excited to have you join our team! Onboarding varies by position, but on your first day at Atria you’ll typically meet coworkers, take a workplace tour and begin any required training.
Job Details
Employment type: Full-Time
Job Category: Sales
Location: New York NY, 10018
Community: Hudson Yards
Req ID: 2024-257757

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Benefits for Working at Coterie Senior Living

Competitive Pay
Competitive Pay

Atria provides competitive wages as we value employee contributions and commit to investing in our employees.

Paid Holidays & PTO
Paid Holidays & PTO

In addition to company observed holidays, we encourage our employees to take earned time off to refresh, recharge, and spend time with their loved ones.

Comprehensive Health Plans
Comprehensive Health Plans

After satisfying the waiting period, employees at Atria are eligible for an array of benefits including medical, vision, and dental coverage, company paid short term and long term disability, as well as other voluntary benefits such as critical illness coverage.

Career Advancement Opportunities
Career Advancement Opportunities

We promote approximately 1,500 people a year.  Share your professional aspirations with your manager, and together we will work to achieve them. Atria focuses on talent development and growth opportunities within.

Tuition Reimbursement
Tuition Reimbursement

Want to earn a degree or pursue a new certification? Our tuition reimbursement program provides full-time employees with up to $5,250 a year in support for approved courses toward degrees and certifications.

Employee Loyalty Rewards Program
Employee Loyalty Rewards Program

Atria celebrates employees through different rewards programs including anniversary awards and recognition of great work.

Retirement Savings Plan with Employer Match
Retirement Savings Plan with Employer Match

We offer an opportunity for full-time employees to save for retirement through Transamerica. Traditional 401(k) and Roth options are available, and after one year of service, Atria offers a 50% match on a percentage of those savings.

Rewards & Recognition

Learn more about the many ways Atria celebrates employee achievements and rewards outstanding performance.

Health & Safety

Whether providing protection from sickness or natural disasters, such as flooding or fires, we make safety a priority for both residents and staff.