Louisville Metro, KY USA
Full-Time - Digital Copy Manager

What’s the difference between a job and a meaningful, rewarding career? The people you serve. When you work at Atria, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life.

 

Atria is an equal opportunity employer committed to providing equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, age, national origin, disability, genetic information, veteran status, or any other classification protected by applicable law.  Atria will not tolerate harassment or discrimination based on any of these protected classifications.

Responsibilities

The Digital Copy Manager is an accomplished writer, brand advocate, conceptual thinker, and collaborative team leader with a passion for digital storytelling. This individual is responsible for both writing and reviewing compelling content including website copy, social media content, email marketing and product/service descriptions. The Digital Copy Manager leads a team of writers to create content that connects to the intended audience in a compelling and relevant way. With a proven track record of producing content that increases engagement and drives leads, this candidate uses data-driven insights to help Atria communicate in the digital space. As a skilled writer and editor, as well as an experienced strategic thinker and presenter, he/she mentors junior team members to develop and fine-tune their skill set. 

 

  • Create engaging, relevant, unexpected, thoughtful, bold, and original copy, content and concepts for use in Atria’s digital channels.
  • Lead a team of digital copy professionals to support digital marketing goals.
  • Participate in strategic and creative brainstorming sessions and provide recommendations regarding copy content.
  • Use SEO best practices to generate traffic to our sites.
  • Utilize industry best practices to develop related content for multiple platforms, such as websites, social channels, and email marketing.
  • Review the written work of other members of the Copy team.
  • Support management with team training and systems initiatives.
  • Manage special projects, as needed.
  • Analyze content marketing metrics and make changes as needed.
  • Independently perform research to develop a range of content for multiple target audiences.
  • Ensure copy work enforces a consistent brand voice that champions Atria’s unique brands.
  • Champion and support the Agile Kanban development process used by the digital team.
  • Responsible for interviewing, hiring, training, developing, performance managing, and evaluating members of the digital copy team.
  • Manage outside copy resources, including vendors and contractors, when needed to support digital copy projects
  • May perform other duties as needed and/or assigned.
Qualifications
  • Bachelor’s degree from a four (4) year college or university or equivalent work experience.
  • Knowledge of digital marketing tactics, including SEO, SEM/PPC (Google Ads) content, email marketing and web analytics.
  • Seven (7) or more years of experience in written communications, preferably in an agency or client-side setting.
  • Strong collaborative and conceptual skills.
  • Proven storytelling ability, ability to create effective communication marketing, advertising copy and corporate messaging.
  • Strong strategic thinking skills.
  • Positive, generous team attitude with excellent communication skills, both written and verbal.
  • Strong understanding of effective information hierarchy.
  • Strong digital portfolio.
  • Proficiency in Microsoft Word, Google Docs, and other common word processing applications.
  • Proofreading and editing skills and experience.
  • Ability to work independently, as well as cooperatively, multi-task and prioritize.
  • Detail-oriented, accurate, organized, analytical, flexible, fast paced and able to meet deadlines.
Hiring Step 1
It’s Easy to Apply Online
Select the “Apply Now” button on the job that interests you. Plan on taking 5-10 minutes to complete the application and select “Submit” when done – you’ll receive a confirmation email shortly thereafter. Keep your login and password handy as you’ll need it throughout the hiring process.
Hiring Step 2
Application Review
Every application is given due consideration. If your experience and skills are aligned with the job requirements, we’ll contact you to schedule an interview.
Hiring Step 3
Interviews & Assessments
Your interview will be conducted by phone or in person with an Atria recruiter or hiring manager. This process may include additional interviews, reference checks and skill assessments.
Hiring Step 4
Offer Letter
If you are chosen for the position, an offer will be made by phone and email. The email will include a letter which you’ll sign electronically, return to us and can download for your records.
Hiring Step 5
Post-Offer Hiring Process
You’ll receive all needed forms, instructions and our contact information if you have any follow-up questions. This process may include a background check and/or a drug screen. COVID-19 vaccination is a requirement of all positions – proof of vaccination is required before you can start. We will evaluate potential accommodations for anyone seeking an exemption due to a medical condition or religious belief.
Hiring Step 6
Check-ins from your future team
As turnaround times vary for screening results, we’ll provide any needed updates and let you know what to expect for your first day on the job.
Hiring Step 7
First day and onboarding
Congratulations – we’re excited to have you join our team! Onboarding varies by position, but on your first day at Atria you’ll typically meet coworkers, take a workplace tour and begin any required training.
Job Details
Employment type: Full-Time
Job Category: Marketing/Creative/PR
Location: Louisville Metro KY, USA
Req ID: 2021-156696

Benefits for Working at Atria Support Center

Competitive Pay

Paid Holidays & PTO

Comprehensive Health Plans

Career Advancement Opportunities

Tuition Reimbursement

Employee Loyalty Rewards Program

Retirement Savings Plan with Employer Match

Rewards & Recognition

Learn more about the many ways Atria celebrates employee achievements and rewards outstanding performance.

Health & Safety

Whether providing protection from flu, COVID-19 or natural disasters, we make safety a priority for both residents and staff.

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