Louisville Metro, KY USA
Full-Time - Sr. Marketing Strategist

What’s the difference between a job and a meaningful, rewarding career? The people you serve. When you work at Atria, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life.


Atria is an equal opportunity employer committed to providing equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, age, national origin, disability, genetic information, veteran status, or any other classification protected by applicable law.  Atria will not tolerate harassment or discrimination based on any of these protected classifications.


The Sr. Marketing Strategist is responsible for leading, creating and implementing consumer and B2B marketing strategies, programs and campaigns that increase affinity and inquiries regionally. Proposes new methodologies and approaches to meet business and marketing goals. Leads the creation and execution of marketing and PR plans associated with launching new and re-developed Atria and Park communities. Supports the Sr. Brand & Marketing Manager with the development and execution of national marketing and PR plans.

  • Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations. Propose and test new marketing and communication methodologies and approaches to increase affinity and sales. Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans.  
  • Develop, implement, and track national marketing programs as assigned by the Senior Brand & Marketing Manager. Analyze and report on the performance of campaigns, programs and tools.
  • Lead the planning and execution of marketing plans for new developments and re-developments.
  • Collaborate with cross functional teams to create and execute a plan for annual customer satisfaction surveys to inform marketing and communications plans.
  • Collaborate with sales, the Sr. Marketing Sales Support Specialist and the Sr. Brand & Marketing Manager to propose adjustments to marketing plans in reaction to competitive intelligence or market fluctuation.
  • Manage projects on time and on budget as well as exhibit effective decision-making around investment alternatives that mitigate risk and maximize return.
  • May perform other duties as needed and/or assigned.
  • Bachelor’s degree in Communications, Integrated Marketing/Communications, Journalism or related field.
  • Minimum of eight (8) years working in a strategic marketing/advertising agency or corporate marketing department.
  • Strong understanding of marketing strategy, strategic planning and tactical execution.
  • Excellent written and presentation skills, both in preparing materials required and in delivery.
  • Thorough understanding of digital marketing landscape.
  • Excellent presentation, problem solving, organizational, analytical, prioritization, delegation, follow-up, and multi-tasking skills.
  • Able to travel approximately once a quarter, but this may vary.
  • Excellent communication skills, both written and oral.
  • Proficient in basic Microsoft applications Word, Excel, Power Point.
  • Must have or be willing to get a COVID-19 vaccine, subject to legal requirements.
Hiring Step 1
It’s Easy to Apply Online
Select the “Apply Now” button on the job that interests you. Plan on taking 5-10 minutes to complete the application and select “Submit” when done – you’ll receive a confirmation email shortly thereafter. Keep your login and password handy as you’ll need it throughout the hiring process.
Hiring Step 2
Application Review
Every application is given due consideration. If your experience and skills are aligned with the job requirements, we’ll contact you to schedule an interview.
Hiring Step 3
Interviews & Assessments
Your interview will be conducted by phone or in person with an Atria recruiter or hiring manager. This process may include additional interviews, reference checks and skill assessments.
Hiring Step 4
Offer Letter
If you are chosen for the position, an offer will be made by phone and email. The email will include a letter which you’ll sign electronically, return to us and can download for your records.
Hiring Step 5
Post-Offer Hiring Process
You’ll receive all needed forms, instructions and our contact information if you have any follow-up questions. This process may include a background check and/or a drug screen. COVID-19 vaccination is a requirement of all positions – proof of vaccination is required before you can start. We will evaluate potential accommodations for anyone seeking an exemption due to a medical condition or religious belief.
Hiring Step 6
Check-ins from your future team
As turnaround times vary for screening results, we’ll provide any needed updates and let you know what to expect for your first day on the job.
Hiring Step 7
First day and onboarding
Congratulations – we’re excited to have you join our team! Onboarding varies by position, but on your first day at Atria you’ll typically meet coworkers, take a workplace tour and begin any required training.
Job Details
Employment type: Full-Time
Job Category: Marketing/Creative/PR
Location: Louisville Metro KY, USA
Req ID: 2021-157215

Benefits for Working at Atria Support Center

Competitive Pay

Paid Holidays & PTO

Comprehensive Health Plans

Career Advancement Opportunities

Tuition Reimbursement

Employee Loyalty Rewards Program

Retirement Savings Plan with Employer Match

Rewards & Recognition

Learn more about the many ways Atria celebrates employee achievements and rewards outstanding performance.

Health & Safety

Whether providing protection from flu, COVID-19 or natural disasters, we make safety a priority for both residents and staff.

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