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Louisville, KY 40202
Full-Time - Senior Marketing Strategist

Job Details
Employment type: Full-Time
Job Category: Marketing/Creative/PR
Location: Louisville KY, 40202
Req ID: 2022-196296
Responsibilities

The Sr. Marketing Strategist is responsible for leading, creating, and implementing consumer and business-to-business marketing strategies, programs, and campaigns that increase affinity and inquiries regionally. This individual proposes new methodologies and approaches to meet business and marketing goals. Leads the creation and execution of marketing and PR plans associated with launching new and re-developed communities. In addition, the Sr. Marketing Strategist supports the Sr. Brand & Marketing Manager with developing and executing national marketing and PR plans.

  • Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations. Propose and test new marketing and communication methodologies and approaches to increase affinity and sales. Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans.
  • Develop, implement, and track national marketing programs the Senior Brand & Marketing Manager assigns. Analyze and report on the performance of campaigns, programs, and tools.
  • Lead the planning and execution of marketing plans for new developments and re-developments.
  • Collaborate with creative teams to create and execute brand, sales, and advertising collateral to support marketing strategies.
  • Collaborate with sales, the Sr. Marketing Sales Support Specialist, and the Sr. Brand & Marketing Manager to propose adjustments to marketing plans in reaction to competitive intelligence or market fluctuation.
  • Manage projects on time and on budget, and exhibit effective decision-making around investment alternatives that mitigate risk and maximize return.
  • May perform other duties as needed and/or assigned.
Qualifications
  • Bachelor’s degree in Communications, Integrated Marketing/Communications, Journalism, or related field required.
  • Minimum of six (6) – eight (8) years working in a strategic marketing/advertising agency or corporate marketing department.
  • Strong understanding of marketing strategy, strategic planning, and tactical execution.
  • Thorough understanding of the digital marketing landscape.
  • Proficient in basic Microsoft applications Word, Excel, Power Point.
  • May be required to travel up to 10% of the time on behalf of the Company.
  • Travel time is subject to change based on business needs.
  • Must possess a valid driver’s license.
  • Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle).
  • Must have or be willing to get a COVID-19 vaccine, subject to legal requirements.

What’s the difference between a job and a meaningful, rewarding career? The people you serve. When you work at Atria, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life.

 

Atria is an equal opportunity employer committed to providing equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, age, national origin, disability, genetic information, veteran status, or any other classification protected by applicable law.  Atria will not tolerate harassment or discrimination based on any of these protected classifications.

Hiring Step 1
It’s Easy to Apply Online
Select the “Apply Now” button on the job that interests you. Plan on taking 5-10 minutes to complete the application and select “Submit” when done – you’ll receive a confirmation email shortly thereafter. Keep your login and password handy as you’ll need it throughout the hiring process.
Hiring Step 2
Application Review
Every application is given due consideration. If your experience and skills are aligned with the job requirements, we’ll contact you to schedule an interview.
Hiring Step 3
Interviews & Assessments
Your interview will be conducted by phone or in person with an Atria recruiter or hiring manager. This process may include additional interviews, reference checks and skill assessments.
Hiring Step 4
Offer Letter
If you are chosen for the position, an offer will be made by phone and email. The email will include a letter which you’ll sign electronically, return to us and can download for your records.
Hiring Step 5
Post-Offer Hiring Process
You’ll receive all needed forms, instructions and our contact information if you have any follow-up questions. This process may include a background check and/or a drug screen. COVID-19 vaccination is a requirement of all positions – proof of vaccination is required before you can start. We will evaluate potential accommodations for anyone seeking an exemption due to a medical condition or religious belief.
Hiring Step 6
Check-ins from your future team
As turnaround times vary for screening results, we’ll provide any needed updates and let you know what to expect for your first day on the job.
Hiring Step 7
First day and onboarding
Congratulations – we’re excited to have you join our team! Onboarding varies by position, but on your first day at Atria you’ll typically meet coworkers, take a workplace tour and begin any required training.
Job Details
Employment type: Full-Time
Job Category: Marketing/Creative/PR
Location: Louisville KY, 40202
Community: Atria Senior Living
Req ID: 2022-196296

Benefits for Working at Atria Support Center

Competitive Pay
Competitive Pay

Atria provides competitive wages as we value employee contributions and commit to investing in our employees.

Paid Holidays & PTO
Paid Holidays & PTO

In addition to company observed holidays, we encourage our employees to take earned time off to refresh, recharge, and spend time with their loved ones.

Comprehensive Health Plans
Comprehensive Health Plans

After satisfying the waiting period, employees at Atria are eligible for an array of benefits including medical, vision, and dental coverage, company paid short term and long term disability, as well as other voluntary benefits such as critical illness coverage.

Career Advancement Opportunities
Career Advancement Opportunities

We promote approximately 1,500 people a year.  Share your professional aspirations with your manager, and together we will work to achieve them. Atria focuses on talent development and growth opportunities within.

Tuition Reimbursement
Tuition Reimbursement

Want to earn a degree or pursue a new certification? Our tuition reimbursement program provides full-time employees with up to $5,250 a year in support for approved courses toward degrees and certifications.

Employee Loyalty Rewards Program
Employee Loyalty Rewards Program

Atria celebrates employees through different rewards programs including anniversary awards and recognition of great work.

Retirement Savings Plan with Employer Match
Retirement Savings Plan with Employer Match

We offer an opportunity for full-time employees to save for retirement through Transamerica. Traditional 401(k) and Roth options are available, and after one year of service, Atria offers a 50% match on a percentage of those savings.

Rewards & Recognition

Learn more about the many ways Atria celebrates employee achievements and rewards outstanding performance.

Health & Safety

Whether providing protection from flu, COVID-19 or natural disasters, we make safety a priority for both residents and staff.

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