Louisville, KY 40202
Full-Time - Sr Community Marketing Spc

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Job Details
Employment type: Full-Time
Job Category: Marketing/Creative/PR
Location: Louisville KY, 40202
Req ID: 2026-277256
Responsibilities

The Senior Community Marketing Specialist is responsible for planning, executing, and optimizing local marketing initiatives that drive awareness, engagement, and qualified leads for Atria communities. This role partners closely with Sales, Regional Marketing, Creative Teams and community leadership to ensure marketing efforts support occupancy goals and reflect the unique story of each community.

 

This position focuses on community-level execution and performance across three brands Atria Senior Living, Holiday by Atria and Atria Retirement Canada.

  • Execute integrated marketing campaigns at the community level, including print, direct mail, digital, email, events and partnerships.
  • Customize market level campaigns to reflect the unique attributes, positioning, and audience of each community.
  • Ensure all marketing efforts are launched on time, targeted effectively, and aligned with occupancy goals.
  • Identify and activate local opportunities including sponsorships, partnerships, and community outreach.
  • Manage relationships with local media vendors, partners, and agencies, including negotiation and placement execution.
  • Ensure efficient allocation of community-level budgets to maximize reach, lead quality, and return on investment.
  • Identify opportunities to improve cost efficiency and performance through strategic media planning and buying.
  • Coordinate with community leadership to ensure marketing aligns with operational realities and resident experience.
  • May perform other duties as needed and/or assigned.
Qualifications
  • Bachelor’s degree in marketing/communications or related field required.
  • Five (5) or more years of experience in local, regional, or field marketing.
  • Must successfully complete all Atria specified training programs.
  • Experience supporting multi-location businesses preferred.
  • Experience in advertising, media buying, or account management strongly preferred.
  • Experience managing advertising budgets, media buys, or agency/vendor relationships strongly preferred.
  • Demonstrated understanding of paid media channels (digital, print, direct mail, or local partnerships) and how they drive lead generation.
  • Data-driven mindset with a focus on performance and optimization.
  • Will be required to travel up to 10% of the time on behalf of the Company.
  • Travel time is subject to change based on business needs.
  • Must possess a valid driver’s license.
  • Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle).
  • Must satisfactorily meet and be in compliance with Company motor vehicle policy standards and Travel Policy.

We create communities where employees thrive in their work, helping our residents thrive in their homes.

 

Atria Senior Living’s corporate Support Center has openings for individuals looking for a career with outstanding benefits, including:

  • Paid holidays and PTO
  • Benefits package also includes Health, Dental, Vision, and Life Insurance
  • Retirement Savings Plan / 401(k) employer match
  • Tuition reimbursement (U.S Based Communities)

*Enrollment in benefits varies by employee classification

 

As a valued team member at Atria, you’ll work in a supportive environment that provides advancement opportunities and promotes a healthy work-life balance. Apply now!

 

Hiring Step 1
It’s Easy to Apply Online
Select the “Apply Now” button on the job that interests you. Plan on taking 5-10 minutes to complete the application and select “Submit” when done – you’ll receive a confirmation email shortly thereafter. Keep your login and password handy as you’ll need it throughout the hiring process.
Hiring Step 2
Application Review
Every application is given due consideration. If your experience and skills are aligned with the job requirements, we’ll contact you to schedule an interview.
Hiring Step 3
Interviews & Assessments
Your interview will be conducted by phone or in person with an Atria recruiter or hiring manager. This process may include additional interviews, reference checks and skill assessments.
Hiring Step 4
Offer Letter
If you are chosen for the position, an offer will be made by phone and email. The email will include a letter which you’ll sign electronically, return to us and can download for your records.
Hiring Step 5
Post-Offer Hiring Process
You’ll receive all needed forms, instructions and our contact information if you have any follow-up questions. This process may include a background check and/or a drug screen.
Hiring Step 6
Check-ins from your future team
As turnaround times vary for screening results, we’ll provide any needed updates and let you know what to expect for your first day on the job.
Hiring Step 7
First day and onboarding
Congratulations – we’re excited to have you join our team! Onboarding varies by position, but on your first day at Atria you’ll typically meet coworkers, take a workplace tour and begin any required training.
Apply Now
Job Details
Employment type: Full-Time
Job Category: Marketing/Creative/PR
Location: Louisville KY, 40202
Community: Atria Senior Living
Req ID: 2026-277256

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Benefits for Working at Atria Support Center

Competitive Pay
Competitive Pay

Atria provides competitive wages as we value employee contributions and commit to investing in our employees.

Paid Holidays & PTO
Paid Holidays & PTO

In addition to company observed holidays, we encourage our employees to take earned time off to refresh, recharge, and spend time with their loved ones.

Comprehensive Health Plans
Comprehensive Health Plans

After satisfying the waiting period, employees at Atria are eligible for an array of benefits including medical, vision, and dental coverage, company paid short term and long term disability, as well as other voluntary benefits such as critical illness coverage.

Career Advancement Opportunities
Career Advancement Opportunities

We promote approximately 1,500 people a year.  Share your professional aspirations with your manager, and together we will work to achieve them. Atria focuses on talent development and growth opportunities within.

Tuition Reimbursement
Tuition Reimbursement

Want to earn a degree or pursue a new certification? Our tuition reimbursement program provides full-time employees with up to $5,250 a year in support for approved courses toward degrees and certifications.

Employee Loyalty Rewards Program
Employee Loyalty Rewards Program

Atria celebrates employees through different rewards programs including anniversary awards and recognition of great work.

Retirement Savings Plan with Employer Match
Retirement Savings Plan with Employer Match

We offer an opportunity for full-time employees to save for retirement through Transamerica. Traditional 401(k) and Roth options are available, and after one year of service, Atria offers a 50% match on a percentage of those savings.

Rewards & Recognition

Learn more about the many ways Atria celebrates employee achievements and rewards outstanding performance.

Health & Safety

Whether providing protection from sickness or natural disasters, such as flooding or fires, we make safety a priority for both residents and staff.