Venice, FL 34292

Full-Time - Community Sales Manager

Responsibilities

• Lead Generation: generate, cultivate, and maintain external professional relationships with local influencers. Increase awareness, reputation, and knowledge of the community with key decision makers. Attain commitments to refer prospective residents from local influencers.
• Partner with the General Manager and the Regional Director of Sales to develop and implement a strategic, rolling 90-day Sales and Marketing Plan.
• Review and analyze available sales data for your community and your market and use this data to create SMART goals and action plans to achieve sales metrics.
• Meet established targets for lead and lease conversion as defined on the Sales & Marketing business plan for your community. Work with paid referral partners, such as A Place for Mom, to develop and convert leads from referral and professional lead generation sources to confirmed move-ins. Respond to all potential leads with timely follow-up and ensure the CRM system is up-to- date.
• Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
• Work with the General Manager to facilitate training and continuous coaching for any community staff that may need to field an inquiry call or conduct a walk-in or scheduled tour. Engage the Community Occupancy team.
• Make outbound sales calls to potential leads with the intention of scheduling a community visit and move the sales process forward.
• Promote and facilitate on and off-site events that drive lead generation and community tours.
• Manage the community marketing budget and maintain promotional branded material inventory for the community.
• Collaborate with the General Manager to develop and maintain an effective internal referral program with residents.
• Support the General Manager in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and aligned with Holiday standards.
• Appropriately manage and update the CRM system to ensure detailed information is entered from all lead sources.
• Effectively share business results and the story behind the numbers on monthly business reviews.
• Negotiate incentives and terms of Rental Agreement with prospective residents and/or their families. Secure and complete each lease within the parameters of Holiday Retirement’s values and expectations.
• Visit competitors on a regular cadence and maintain competitor playbook located within CRM to identify differentiators, areas of opportunity for your community, and local market competitive pricing structure.
• Other duties as assigned.